Marketing, PR, design, writing and consultancy Whether you are engaging in PR, marketing, advertising or social media communication – you should be ‘selling’ a story, not just the product/service or company. The PR definition of ‘story” is - the story is the most important thing a company needs to tell its target audience. The aim is to sell your company story in such a way that your target audience will;
Better understand your business
Feel favourable towards its brand
Recommend its products/services to others
Make positive comments online
Want to work there.
And, remember your audience is as big as you want. You can get your message to go viral online or you can simply target locally and very specifically with databases, local media, events and advertising.